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karina-semonova@yahoo.com
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QUISSE

QUISSE

(Concept project)

  • Visual identity
  • Art direction
  • Packaging & print
  • Social design
  • Web design

Design by Karina Semonova

QUISSE is a visual identity and e-commerce concept for a lingerie brand, built around the line “Where beauty meets desire.”

The task

Create a recognisable identity for a lingerie brand and adapt it to garment labels, campaign materials and a responsive online storefront.

QUISSE — Campaign cover with the QUISSE wordmark

My contribution

I designed the wordmark and monogram, then applied the identity to hang tags, tissue paper, shopping bags, business cards, campaign posters and Instagram layouts. I also designed the storefront concept for desktop and mobile.

QUISSE — White QUISSE wordmark on deep red
QUISSE — QUISSE Q monogram

Design decisions

The fine strokes of the wordmark balance the saturated reds of the campaign. The Q works on its own at smaller sizes, while the store design gives product imagery and collection navigation distinct places on the page.

QUISSE — Lingerie hang tags and product label
QUISSE — Branded tissue paper with a repeating wordmark and monogram
QUISSE — Two QUISSE shopping bag designs
QUISSE — Business card front with an oversized wordmark
QUISSE — Business card back with the brand tagline
QUISSE — Three framed QUISSE campaign posters
QUISSE — Nine-post Instagram grid for QUISSE
QUISSE — Four QUISSE Instagram story designs
QUISSE — QUISSE e-commerce homepage concept for desktop
QUISSE — QUISSE e-commerce homepage concept for mobile
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