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Materia
A mobile fashion shopping concept bringing product browsing, styling and a loyalty programme into one experience.
The task
Bring fashion discovery, product browsing and loyalty features into a consistent mobile shopping experience.
My contribution
App identity, interface design, reusable design system and layouts for onboarding, catalogue, product and loyalty screens.
Design decisions
Editorial imagery introduces the fashion context. Consistent navigation and product layouts connect the screens, while typography keeps information hierarchy clear.
